FAQ (Frequently Asked Questions) BASED KEYWORDS FOR SEARCH ENGINE OPTIMIZATION

FAQ pages on a website if done in a traditional way predicting the most frequently asked queries about the products and services offered can play a vital part in website ranking.

How to write great FAQ pages that gets you results..!!

  1. On an FAQ page, it is essential to list out all the major questions that you receive on a daily basis from the end users and clients. If you have more than 15 or so queries, it is effective to break them, down to categories and list out in the FAQ section, allowing the end users to find the question that they are looking for as a keyword on search engine quickly. You do not have to essentially call this an FAQ page at all, it can be said in many ways and it can contain photo’s, videos, graphs etc, to make it more interesting and informational.
  2. Once you have listed down the questions and categories, answer them briefly on the actual page. Along with this the most important task is to hard link the entire question to a blog post that answers the said question thoroughly.
  3. Finally, at the bottom of the page below all the queries, give a call to action button for the source of the answer, such as an eBook, guide or an article that contains detailed answers to the said question.

Looks very simple, But this method is very effective, and a powerful optimization method..!!

  1. It will allow the readers to choose their own area of interest and take a deep dive into the insights and topics most important to them. End result, traffic towards the website increases.
  2. It allows for more questions to be displayed on the page, as there are only brief answers in the page and it won’t take up a lot of space. More blog posts can bring in more visitors.
  3. It will lead to a massive spike in page views, which will in-turn end up generating more leads and clients to pursue on.

IMPORTANT POINTS TO FOLLOW WHILE CREATING AN FAQ BASED SEO STRATEGY..!!

  1. We’re in the information age. Consumers, when visiting a website, expect to be fed—a lot. Generally speaking, a traditional FAQ page server minor importance in SEO strategy, and it isn’t going to generate a whole bunch of trust with the reader. Hence, it is vital to make sure we get the questions right, and backlinks are done right.
  2. From an SEO standpoint, pages of a website are most effective when they’re thematic (focusing on a central theme/keyword phrase). FAQ pages therefore have multiple “themes,” which gives the search engines little to chew on and dilutes the quality of the information. In a post Penguin/Panda era, this simply isn’t going to get it done in most cases.
  3. If a company gets truly aggressive with their FAQ page and answers many questions, the page can go way too long, which obviously will have a higher chance of losing viewers.
  4. Along with #1, every business has a “tipping point” when it comes to total page views. Essentially, as a business you should look at a page view as a “date” with the prospect. With each date you go on (every piece of content they consume, be it text, video, etc.) you are one step closer to the ultimate goal—marriage (earning a new customer). FAQ pages are traditionally one “date,” which, as you might imagine, isn’t exactly going to help.

As I mentioned before, this is a very simple and effective way of addressing your company’s most frequently asked questions, but the unfortunate thing is that most aren’t doing it this way.

So, Revamp your company FAQ page..!!!

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