It is crucial that businesses have an understanding that creating interest, relationships and hype is what social media marketing is really about. It is important that your information is relevant to your target audience. Your social media platforms should represent your business in tone, quality and voice. Your content should cause your audience to stop, think and react. It means that your social feed needs to be eye-catching and pops with your branding and what your business stands for.

Engagement rates with your audience can reflect the success of your Social Media Marketing strategies and content on social media platforms. More number of visitors to your social platforms means a higher the number of potential consumers. Social media platforms help you dictate how you communicate directly with your consumers.  Each platform has their strengths and weaknesses on how to network, broadcast and engage prospective customers.  Using all social media sites like Facebook, Instagram, Snapchat, Pinterest, Google+ has become crucial for any business in any industry. The opportunities are endless on how to help generating new leads for your company. Social Media marketing has become the most effective way to communicate with the digital world, and you have control on the messaging.

To maximize growth and engagement, it is strongly recommended to run social media campaigns to increase the number of followers and viewers to your social media platforms. The plan should also include promoting posts so that your content reaches your target audiences. Your content is the key to drive the most engagement, so you have to make sure what is being shared is informative and relevant to people who will be potential buyers. The plan is simply to generate excitement and help with brand building opportunities with advertisement campaigns.

Here are some other important terms to know about social media marketing and campaigns-

  • Bounce Rate: The percentage of users who have visited one page on your site and then left, ‘hitting’ your website and bouncing straight off again.
  • Conversion: This is when a user of your website does something that you want them to do such as purchase a product, complete a contact form etc. You have essentially ‘converted’ this person’s behavior.
  • Site Visits/Session: When a user visits your website and spends some time browsing through pages and then leaves after any amount of time, that time they spent on the site is one session.
  • Average Visit Time: The average time users spent on a page. The way analytics measures this is by calculating the time between one page being viewed and then clicking on another page on your website.



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