Digital transformation is taking the retail world by storm.Whether helping businesses meet the expectations of socially-connected mobile shoppers or optimizing supply chains for maximum efficiency, Retailers,especially small firms, which have limited marketing budget,are always looking for new ways to create buzz and bring in new consumers with distinctive promotions.

Retailers are aware that there has been a considerable power switch to consumers and the need to deliver extraordinary customer experience has become very important. You can say that the retail industry is one of the industries that are affected the most by digital transformation of business for numerous reasons.Thus,it will not be surprising to anyone that seven out of ten retailers think of optimizing the consumer journey across several touch points in order to be ‘very important’ considering their digital marketing efforts.

Limra Softech digital solutions and consulting expertise drive competitive advantage by creating stronger,more beneficial connections between customers, retailers and partners.

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