Online reputation management services are actually a number of different techniques that when used together, help develop a positive online presence for a company. Through two complementary branches of ORM, Reactive and Proactive, companies are able to take control of their online actions and make sure the virtual landscape is a pleasant one rather than a negative or at best, an unknown. Reactive Reputation Actions Generally in a business context, the word or notion of reactive is not good.
Reputation management is often seen as necessary only when a negative publicity attack is under way. While working with an accomplished reputation management company in such circumstances can counter an attack and minimize potential damage, the best results are actually seen when companies start working with a company that will both build and protect their reputation prior to any kind of attack.
The long and short of success of any company brand in the corporate battleground is the magnitude of the success of its products in the market. In order to make the brand a household name its promotion plays the most important role. The corporate world is full of stories were good products could not make a mark due to improper promotion.